Free

Free

The Future of A Radical Price

eBook - 2009
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Health Communications, Inc.

The New York Times bestselling author heralds the future of business in Free.

In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival.

The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage.

Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.

In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.



Grand Central Pub
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. InFree, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumersand businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

Download the audiobook of Free for free! Details inside the book.

Baker & Taylor
The editor-in-chief of Wired magazine reveals how to run an online business profitably in spite of the Internet's inherently free culture, disseminating the principles of a "priceless economy" in six categories that pertain to advertising, labor exchange, and advanced-version fees. By the author of the best-selling The Long Tail. 150,000 first printing.

Hyperion

The New York Times bestselling author heralds the future of business in Free.

In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival.

The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage.

Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.

In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.



HARPERCOLL
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.

Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike.

In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

Publisher: [New York] : Hyperion eBook, 2009
ISBN: 9781401394516
1401394515

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BGMeyer
Jan 05, 2018

Poorly written book about the possibilities of the internet as a sales engine. Scattered and not very readable. I only read it because of his wonderful previous book, "The Long Tail". Don't bother with this one.

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lsj
Dec 04, 2009

A good read for anyone who has ever wondered how anyone makes a profit from a Web site or how musicians can still make money while giving away their music/having endless copies of their music made. Chris Anderson's style is easy-to-read (i.e. not loaded with jargon).

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HRuhl
Dec 10, 2009

An excellent discussion of how businesses are adapting (or failing to adapt) to internet-enabled business models. Concrete, pertinent examples are featured throughout the book.

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