How We Decide

How We Decide

Downloadable Audiobook - 2009
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Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason, and the precise mix depends on the situation.
Publisher: [Grand Haven, Mich.] : Brilliance Audio, 2009
ISBN: 9781423376514
Additional Contributors: Colacci, David

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Jan 27, 2016

A clearly written and decently narrated book that uses case-studies and anecdotes to illustrate key points in the psychology of decision making. What was too little emphasized was the assessment typology that a decision maker should use when making some sort of decision: is it just simple number-crunching?, or is it like jam preference?, or like wine preference?, or do you have to immerse yourself in an info-bath, take a break, and then rely on your informed intuition?, how much should you be on guard against the biases you're subject to? These sorts of things are mentioned, but not in a separate section, so its a book more for listening/reading and less for actually using.

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