How to Write A Marketing PlaneBook - 2011
How to Write a Marketing Plan is a step-by-step guide to every aspect of researching and writing a marketing plan, using the development of a plan for a fictitious company to help explain the process.
Publisher: London ; Philadelphia : Kogan Page, 2011
Edition: Rev. 3rd ed
Characteristics: 1 online resource (vi, 131 p.) : ill