Deep Knowledge of B2B Relationships Within and Across Borders

Deep Knowledge of B2B Relationships Within and Across Borders

eBook - 2013
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The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
Publisher: Bradford : Emerald Group Publishing Limited, 2013
Edition: 1st ed
ISBN: 9781781908594
1781908591
1781908583
9781781908587
Characteristics: 1 online resource (xiv, 375 pages)
Additional Contributors: Woodside, Arch
Baxter, Roger 1944-

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