Deep Knowledge of B2B Relationships Within and Across BorderseBook - 2013
The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits for each firm in these relationships.
Publisher: Bradford : Emerald Group Publishing Limited, 2013
Edition: 1st ed
Characteristics: 1 online resource (xiv, 375 pages)