Copywriting

Copywriting

Successful Writing for Design, Advertising, and Marketing

Book - 2012
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Grand Central Pub
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

Publisher: London : Laurence King, c2012
Edition: 2nd ed
ISBN: 9781780670003
1780670001
Characteristics: 240 p. : col. ill. ; 25 cm

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